Indice+Business+Plan

TABLA DE CONTENIDO 1 Resumen Ejecutivo 2 Concepto de negocio 2.1 Definición y concepto de producto 2.2 Enfoque específico para producir y vender 2.2.1 Plan de producción 2.2.2 Plan de venta 2.3 Factores fundamentales de la diferenciación 2.4 La nueva empresa en su sector <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">2.5 El producto y su posible potenciación con productos o servicios relacionados <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">3 Tecnología. <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">3.1 Plan de I+D. <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">3.2.1 Desarrollos previstos y calendario <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">3.2.2 Calendario y presupuesto <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">3.2.3 Necesidades. <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">3.2.4 Contingencias tecnológicas <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">4 El mercado y la competencia <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5 Plan comercial <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.1 POSICIONAMIENTO <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.2 PRODUCTO <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.3 PRECIO <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.4 COMUNICACIÓN <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.4.1 El mix de comunicación <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.4.2 Objetivos de Comunicación <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.4.3 Diseño del mensaje <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.5 Plan de marketing online <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">5.6 Plan de ventas <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">6 Plan de operaciones <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">6.1 Descripción de proceso operativo <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">6.1.1 Elaboración de contenidos <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">6.1.2 Proceso de diseño de la web <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">6.1.3 Procesos de alta de ofertas y otros procesos <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">6.1.4 Control de calidad <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7 Personal. Plan de incorporación de personas. Perfiles. Motivación y retención <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.1 Política de RR.HH <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.1.1 Concordancia con los valores de la empresa <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.1.2 Personal <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.1.3 Plan de incorporación de personas <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2 Perfiles <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2.1 Director General <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2.2 Director Financiero, Marketing y Ventas <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2.3 Director de Operaciones e I+D <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2.4 Comerciales <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2.5 Técnico de montaje Y CONTROL DE CALIDAD <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2.6 Motivación y retención <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">7.2.7 Previsión para el caso de crecimiento <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8 Aspectos económicos. Previsión de cash/flow. Rentabilidad <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.1 Financiación. Necesidades financieras de la nueva empresa <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.1.1 Fuentes de fondos para financiar. Capital. Deuda <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.1.2 Accionistas y sus derechos y obligaciones <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.2 Gestión de la empresa. Responsables de cada actividad y medios de control <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.2.1 Consejo de Administración <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.2.2 Comité de Dirección <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 70.8pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.2.3 Medios de Control <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.3 Contingencias principales y cobertura <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.4 Comunicación <span style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm; mso-line-height-alt: 7.6pt;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">8.5 Plan detallado de lanzamiento de la empresa. Contingencias principales y cobertura <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">ANEXO XX CALENDARIO DE I+D <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">ANEXO XXX CICLO DE OPERACIONES <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">Anexo X: Posición de las marcas con respecto a los atributos Calidad del Sonido, Diseño y Calidad de los Componentes <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">Anexo XXX. Previsión de Cash/Flow <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">Anexo XXXX. Previsión Cash/Flow para el primer año